Coles' support for Farmers' fund
In September 2016, Coles helped to establish an independent industry fund managed by the Victorian Farmers Federation (VFF) to provide practical support to dairy farmers in southeast Australia. To generate proceeds for the fund, Coles and VFF jointly launched Farmers’ Fund milk exclusively in most Coles Supermarkets across Victoria, with 40 cents from the sale of two-litre skim and full cream milk directed to the Fund. In addition, $1 million was donated to the Farmers’ Fund from the Coles Nurture Fund in FY17. By 30 June 2018, 135 dairy farmers had been provided grants of close to $1.8 million.
Coles also sells South Australian Dairyfarmers Association (SADA) Fresh Milk and Western Australian Farmers Federation WA Farmers First milk where 20 cents a litre is provided to industry funds to support dairy farmers.
Since 2015, Coles has sold over 6.4 million litres of SADA Fresh Milk and nearly 4.1 million litres of WA Farmers First milk.