Throughout the year, the Kmart Group continued to work with the local communities in which it operates and whose support it depends upon. In total, Kmart directly and indirectly contributed more than $6 million and Target contributed $1.4 million to charities and community groups.


Kmart’s support of Headspace, The Reach Foundation and the Graeme Dingle Foundation (NZ), raised over $330,000 through customer and team member collections. Kmart’s sponsorship of the National Basketball League (NBL) Gametime also continued with over 85,000 students participating in basketball clinics encouraging healthy living and team sports.

Kmart stores donated over $100,000 in gift cards and goods to grassroots community groups and responded to flood recovery efforts in far north Queensland by providing $20,000 in gift cards, which were distributed by The Salvation Army.

In the lead-up to Christmas, The Kmart Wishing Tree Appeal collected over 225,000 gifts, and raised $348,000 across Australia and New Zealand. Kmart team members and their families also joined hospital volunteers to install Christmas trees throughout The Royal Children’s Hospital Melbourne.

Internationally, Kmart continued to support the work of OneSky in China and the Salaam Baalak Trust foundation in India.


The Alannah and Madeline Foundation remained a key partnership for Target in the 2019 financial year, with over $242,000 donated by the Target support office and customers. Over the Christmas period, the Target UnitingCare Australia Christmas Appeal raised over $411,000 and collected over 30,000 gifts across Australia.

Target contributed to flood recovery efforts in Queensland by providing $20,000 in gift cards which were distributed by UnitingCare Queensland. Target also donated pallets of sample goods to various charities in Melbourne including The St Vincent de Paul Society.

Kmart Group - Community contributions