Target partners with Cotton Australia

Matt Norrie, a cotton farmer from Wee Waa, New South Wales, proudly wears Target, made from 100 per cent Australian grown cotton.

Target has partnered with the peak body for cotton farmers, Cotton Australia, to offer 100 per cent Australian cotton apparel and homewares collections to customers. The Australian cotton industry produces some of the world’s highest quality cotton. The industry’s sustainability and innovation has resulted in Australia’s cotton growers using fewer natural resources, with less environmental impact than ever before.

Every bale of Australian Cotton has a unique barcode number which provides full traceability back to the farm. Working closely with Cotton Australia and Target’s suppliers, Target has established a process that enables transparency of the Australian cotton material transactions through their supply chain. Target is proud to promote 'Australian Cotton' by using the Cotton Mark logo on their products in stores.